Willi Haag and Fritz Haag wines on sale now!
Few wine families in the Mosel have a deeper, more intertwined history than the Haags—yet today, Willi Haag and Fritz Haag stand as two distinct estates, each offering its own interpretation of Mosel Riesling. Their shared lineage stretches back more than 400 years, to the early 1600s, when the Haag family worked as mixed farmers in the village of Burgen. It wasn’t until the late 19th century—through a pivotal marriage into the Peter Chr. Conrad-Fehres estate—that the Haags gained access to some of the greatest vineyards on the Brauneberger hill. From there, the family’s rise was steady and remarkable.
By the mid-20th century, the estate had earned a celebrated reputation, selling wines at the prestigious Trier Auctions. But a turning point came in 1957, when a young Wilhelm Haag, just 20 years old, took over after his father suddenly fell ill. He shifted the family firmly toward dedicated winegrowing, building the prestige of the estate that would later carry his father’s name: Fritz Haag. Under Wilhelm and now his son Oliver, the Fritz Haag winery has become synonymous with sleek, polished, crystalline Rieslings from the famed Brauneberger Juffer and Juffer-Sonnenuhr vineyards. These wines are pure Mosel elegance—shimmering fruit, perfect balance, filigreed minerality, and the kind of precision that can only come from generations of experience on the same slopes.
But the Haag story doesn’t end there. In the 1960s, the original family estate was divided between Wilhelm and his brother Willi, creating the Willi Haag estate—now led by Markus Haag. Willi Haag offers a contrasting, wonderfully charming expression of Mosel Riesling. Where Fritz Haag tends toward ultra-refined precision, Willi Haag wines often feel more open, fruit-driven, and quietly traditional. These are beautifully crafted, soulful Rieslings that deliver exceptional value, showing off the juicy stone fruit, gentle sweetness, and slatey snap that make the middle Mosel so irresistible.
What unites the two estates is their shared terroir and family legacy; what separates them is style. Fritz Haag is about focus, polish, and immaculate finesse. Willi Haag leans into accessibility, generous fruit, and old-school Mosel charm. One is the thoroughbred racehorse; the other, the trusted companion you return to again and again. Both continue the Haag tradition with authenticity and pride.
For Mosel lovers, exploring the two sides of the Haag family is one of the great pleasures in German wine. Side by side, they offer a study in nuance—how the same slope, the same history, and the same grape can yield two distinct but equally captivating expressions. It’s a delicious reminder that in the Mosel, lineage may be shared, but personality is all its own.
By the mid-20th century, the estate had earned a celebrated reputation, selling wines at the prestigious Trier Auctions. But a turning point came in 1957, when a young Wilhelm Haag, just 20 years old, took over after his father suddenly fell ill. He shifted the family firmly toward dedicated winegrowing, building the prestige of the estate that would later carry his father’s name: Fritz Haag. Under Wilhelm and now his son Oliver, the Fritz Haag winery has become synonymous with sleek, polished, crystalline Rieslings from the famed Brauneberger Juffer and Juffer-Sonnenuhr vineyards. These wines are pure Mosel elegance—shimmering fruit, perfect balance, filigreed minerality, and the kind of precision that can only come from generations of experience on the same slopes.
But the Haag story doesn’t end there. In the 1960s, the original family estate was divided between Wilhelm and his brother Willi, creating the Willi Haag estate—now led by Markus Haag. Willi Haag offers a contrasting, wonderfully charming expression of Mosel Riesling. Where Fritz Haag tends toward ultra-refined precision, Willi Haag wines often feel more open, fruit-driven, and quietly traditional. These are beautifully crafted, soulful Rieslings that deliver exceptional value, showing off the juicy stone fruit, gentle sweetness, and slatey snap that make the middle Mosel so irresistible.
What unites the two estates is their shared terroir and family legacy; what separates them is style. Fritz Haag is about focus, polish, and immaculate finesse. Willi Haag leans into accessibility, generous fruit, and old-school Mosel charm. One is the thoroughbred racehorse; the other, the trusted companion you return to again and again. Both continue the Haag tradition with authenticity and pride.
For Mosel lovers, exploring the two sides of the Haag family is one of the great pleasures in German wine. Side by side, they offer a study in nuance—how the same slope, the same history, and the same grape can yield two distinct but equally captivating expressions. It’s a delicious reminder that in the Mosel, lineage may be shared, but personality is all its own.
5% off any 3-5 in-stock bottles of Willi Haag & Fritz Haag wines
10% off any 6+ in-stock bottles of Willi Haag & Fritz Haag wines
Feel free to mix and match!
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Sale ends Friday, December 5th at 9 am Pacific.
10% off any 6+ in-stock bottles of Willi Haag & Fritz Haag wines
Feel free to mix and match!
Discount will not display online or in your cart,
We will adjust your invoice before processing your charge.
Sale ends Friday, December 5th at 9 am Pacific.
We have seven Fritz and Willi Haag wines on sale now, including:
Willi Haag Braunberger Juffer Sonnenuhr Kabinett 2019 750ml Displayed Price: $21.90, that’s $20.80 at 5% off and $19.71 at 10% off, 8 bottles in stock now
Stephan Reinhardt-Wine Advocate 93 points “Ripe, luminous yellow peach and grapefruit flavors are showered in a crystalline haze of struck stone and clay in this piercing off-dry Riesling. Slim in body yet concentrated and finely chiseled, it’s an expansive, exceptionally penetrating sip with a luscious, nectar-like cling on the finish. Delicious young but should gain mineral complexities through 2030 and hold longer still. Anna Lee C. Iijima.”
Willi Haag Braunberger Juffer Sonnenuhr GG 2019 750ml Displayed Price: $33, that’s $20.80 at 5% off and $19.71 at 10% off, 10 bottles in stock now
Winery Note “[Translated] A great wine that impresses above all with its elegance and finesse and is characterized by a strong minerality.”
Willi Haag Piesporter Goldtropfchen Kabinett 2016 750ml Displayed Price: $21.90, that’s $20.80 at 5% off and $19.71 at 10% off, 2 bottles in stock now
Vinous “Penetrating scents of lemon and grapefruit laced with woodruff and wintergreen usher in a palate unusually citric and coolingly herbal when compared with the Willi Haag 2016s from Brauneberg or Veldenz. But given that midpalate citricity, I’m surprised at a finish that proves rather sedate and only modest in length. Still, it offers admirable refreshment and a hint of counterpoint by way of stony impingement. Last year’s more exciting inaugural bottling from this famous site was also a Kabinett. Hopefully we’ll soon get to experience a Willi Haag Goldtröpfchen Spätlese.”
Willi Haag Veldenz Grauschiefer Auslese GG 2019 750ml Displayed Price: $24, that’s $22.80 at 5% off and $21.60 at 10% off, 27 bottles in stock now
Producer Note “Made of grapes from vines more than 40 years old, this wine is characterized by a moderate sweetness and mineral complexity.”
Fritz Haag Juffer Sonnenuhr Auslese 2018 750ml Displayed Price: $49, that’s $46.55 at 5% off and $44.10 at 10% off, 11 bottles in stock now
John Gilamn 95+ points “The 2018 Juffer-Sonnenuhr Auslese is one of my absolutely favorite wines in the cellar this year, as again, there is no botrytis here and the wine is a legend in the making. The brilliant bouquet soars from the glass in a blaze of lime, pear, violets, a hint of the yellow plum to come, salty soil tones, honeycomb and a vibrant topnote of citrus zest. On the palate the wine is pure, refined and fullish in profile, with a creamy core of fruit, excellent acidity and grip and a very long, very precise and beautifully mineral-driven finish. This is stunning juice! 2025-2075+.”
Wine Spectator 94 points “Expressive, showing great tension between the candied berry and citrus flavors, accented by a vibrant structure and embedded minerality. Impressive, but the intensity is almost too strong at the moment. Needs time to unwind, but the elements and complexity seem to be packed and ready to emerge. Best from 2023 through 2040.”
Fritz Haag Juffer Sonnenuhr Auslese GK 2018 750ml Displayed Price: $79, that’s $75.05 at 5% off and $71.10 at 10% off, 22 bottles in stock now
John Gilamn 96 points “The 2018 Juffer-Sonnenuhr Goldkapsel Auslese is even a hair better this year, as it shows just a touch more exotic creaminess on the attack, simply stunning backend mineral drive and great acids for the vintage. The bouquet is celestial in its blend of lime, mirabelle, pear, a lovely foundation of slate, honeycomb, just a whisper of mossiness and notes of lilacs and violets in the upper register. On the palate the wine is fullish, pure, focused and impeccably balanced, with superb acids and grip, laser-like focus and a very, very long and complex finish. This wine just dances across the palate. 2026-2085.”
Fritz Haag Juffer Sonnenuhr TBA 2018 375ml Displayed Price: $399, that’s $379.05 at 5% off and $359.10 at 10% off, 10 half bottles in stock now
John Gilamn 95 points “The 2018 Juffer TBA is just a bit higher in residual sugar than the Beerenauslese this year, as Oliver estimates that it is around one hundred and eighty grams per liter. This too is a gorgeous wine in the making, offering up refined bouquet of mirabelle, honey, white cherries, candied violets, citrus zest and a nice touch of saltiness from the slate. On the palate the wine is pure, full-bodied, creamy and very long and complex, with excellent focus and grip, sound acids and a very long, pure and zesty finish. Utterly captivating and borderline criminal to spit. 2019-2100.”