With now 7 generations of winemkaing experience under their belts, the Pichler family knows every detail of Gruner Veltliner, Riesling, and the Wachau Valley where they have grown fine wine since 1898. The story of this family is the story of successive uncompromising individuals whose focus has been to consistently increase the quality and reputation of Austria’s wines. Today we’re blessed with the ability to taste wines made by differnt family members, as the Pichler name currently represents two different labels: FX Pichler & Pichler-Krutzler.  

FX Pichler



Lucas Pichler took over the original family estate from his father Franz Xavier (FX)  back in 1999, and a decade later a new winery housed the production that critics like Robert Parker had already lauded.

Burrowed in the deep chalky hillsides of the Loire rests a wine of impressive immortality and beguiling flavor. In caves hollowed out of the tuffeau rock for the development of the valley’s grandest Chateaux, chenin blanc slumbers, develops, and evolves into one of the most compelling and unique white wines in the world. We’re speaking of course about the wines of Vouvray, one of France’s very first designated appellations following the founding of the INAO in 1936, and a region whose wine history traces back to the middle ages. This region’s most iconic and classic producer is undoubtedly Domaine Huet.

I like to be careful when I throw around the word ‘classic’. I think such a term can often be overused or misunderstood in the intent of what it is meant to convey.