There are wineries that make great Barolo, and then there are wineries that quietly shape how collectors think about the region altogether. This offer is about the latter. Through June 6th, we’re featuring three profoundly different estates — G.B. Burlotto, Baudana, and Brovia — each with a fiercely individual identity and an increasingly devoted following among serious Barolo drinkers. These are not “luxury brand” wines built on marketing polish or oversized production. They are wines that people hunt for because once you understand them, there are very few substitutes. For a limited window, enjoy up to 10% off available bottles before these allocations disappear back into collectors’ cellars and restaurant lists.
Few producers in Piedmont generate the kind of reverence surrounding Burlotto today. Long before “traditional Barolo” became fashionable again, Comm. Giovan Battista Burlotto was already legendary — pouring his wines across the royal courts of Europe in the 1800s and helping define what Barolo could become before modern conventions even existed. Yet what makes Burlotto so compelling now is not nostalgia. It’s the singularity of the wines themselves. The Monvigliero, in particular, has become almost mythical: hauntingly aromatic, weightless yet penetrating, more like fine Burgundy in texture than the darker, more muscular stereotype many expect from Barolo. These wines don’t shout. They unfold slowly, drawing people in with detail, perfume, and precision that feel almost improbable. Quantities remain painfully small, demand continues to accelerate globally, and every vintage seems to deepen the estate’s cult status.
If Burlotto represents ethereal elegance, Baudana is the insider’s expression of Serralunga — a historic site that somehow still flies just under the radar despite producing some of the most compelling wines in the appellation. Since the Vajra family revitalized the estate, the wines have gained enormous respect for preserving the soul of old-school Serralunga without sanding off its edges. There’s tension here. Structure. Energy. The kind of wines that can feel almost stern in youth before blossoming into something deeply complex and soulful over time. For collectors who love Barolo with mineral drive and architectural depth, Baudana occupies a very special lane: authentically traditional, increasingly scarce, and still remarkably fair in price relative to neighboring heavyweights.
Then there is Brovia — perhaps the most quietly revered producer of the trio. Ask sommeliers, importers, or longtime Piedmont obsessives which Barolos consistently outperform their reputation, and Brovia’s name surfaces again and again. There’s no flash to these wines, no exaggerated extraction, no attempt to chase scores or trends. Instead, Brovia delivers something rarer: clarity. Their wines speak with extraordinary transparency to site, whether from the power of Brea/Vigna Ca’ Mia or the finesse of Rocche. They age magnificently, but they are equally thrilling for the way they communicate place in the glass right now. In an era where many great wines feel increasingly unattainable, Brovia remains one of the last true “if you know, you know” estates — though that window is narrowing quickly. Through June 6th, this is an uncommon chance to secure bottles from all three producers at preferred pricing before the market catches up yet again.
Few producers in Piedmont generate the kind of reverence surrounding Burlotto today. Long before “traditional Barolo” became fashionable again, Comm. Giovan Battista Burlotto was already legendary — pouring his wines across the royal courts of Europe in the 1800s and helping define what Barolo could become before modern conventions even existed. Yet what makes Burlotto so compelling now is not nostalgia. It’s the singularity of the wines themselves. The Monvigliero, in particular, has become almost mythical: hauntingly aromatic, weightless yet penetrating, more like fine Burgundy in texture than the darker, more muscular stereotype many expect from Barolo. These wines don’t shout. They unfold slowly, drawing people in with detail, perfume, and precision that feel almost improbable. Quantities remain painfully small, demand continues to accelerate globally, and every vintage seems to deepen the estate’s cult status.
If Burlotto represents ethereal elegance, Baudana is the insider’s expression of Serralunga — a historic site that somehow still flies just under the radar despite producing some of the most compelling wines in the appellation. Since the Vajra family revitalized the estate, the wines have gained enormous respect for preserving the soul of old-school Serralunga without sanding off its edges. There’s tension here. Structure. Energy. The kind of wines that can feel almost stern in youth before blossoming into something deeply complex and soulful over time. For collectors who love Barolo with mineral drive and architectural depth, Baudana occupies a very special lane: authentically traditional, increasingly scarce, and still remarkably fair in price relative to neighboring heavyweights.
Then there is Brovia — perhaps the most quietly revered producer of the trio. Ask sommeliers, importers, or longtime Piedmont obsessives which Barolos consistently outperform their reputation, and Brovia’s name surfaces again and again. There’s no flash to these wines, no exaggerated extraction, no attempt to chase scores or trends. Instead, Brovia delivers something rarer: clarity. Their wines speak with extraordinary transparency to site, whether from the power of Brea/Vigna Ca’ Mia or the finesse of Rocche. They age magnificently, but they are equally thrilling for the way they communicate place in the glass right now. In an era where many great wines feel increasingly unattainable, Brovia remains one of the last true “if you know, you know” estates — though that window is narrowing quickly. Through June 6th, this is an uncommon chance to secure bottles from all three producers at preferred pricing before the market catches up yet again.
For the wines below…
Buy any 3-5 bottles and get 5% off
Buy 6+ and get 10% off
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Buy 6+ and get 10% off
Discount will not display in your cart and will be applied at checkout.
G. B. Burlotto Barolo, Piedmont, Italy 2022 750ml Displayed Price: $89, that’s $84.55 at 5% off and $80.10 at 10% off, 9 bottles in stock now
Antonio Galloni 93 points “The 2022 Barolo is stellar. It is certainly the wine of the vintage, taking into account quality at a price that is likely to remain quite fair. The Burlotto family chose not to bottle their 2022 single vineyard Barolos because they thought those wines were not singular enough to be bottled seperately. Instead, all the lots were bottled into a single wine. The 2022 offers up copious dark Nebbiolo fruit along with hints of leather, spice box, mint, blood orange and white pepper. Time in the glass does wonders as the 2022 continues to open with a bit or aeration. It’s a gorgeous wine in every way.”
Luigi Baudana ‘Baudana’, Barolo DOCG 2018 750ml Displayed Price: $79, that’s $75.05 at 5% off and $71.10 at 10% off, 16 bottles in stock now
Monica Larner-Wine Advocate 94 points “With fruit from Serralunga d’Alba, the 2018 Barolo Baudana is a very different wine when compared to the other single-vineyard expressions from this estate. This has to do with site and soil, and in the case of this celebrated subzone, the wines are always more powerful, more structured and mineral-driven. Dark fruit is followed by rusty notes of iron ore and crushed clay. This wine offers good substance both in terms of finish and texture. Cascina Adelaide does a great job with the Baudana”.
Luigi Baudana ‘Baudana’, Barolo DOCG 2019 750ml Displayed Price: $81.80, that’s $77.71 at 5% off and $73.62 at 10% off, 16 bottles in stock now
Antonio Galloni-Vinous 96 points “The 2019 Barolo Baudana is absolutely captivating. Effusive and bright in the glass, with tons of freshness and remarkable fruit purity, the Baudana offers up generous dark red fruit, spice, leather, kirsch, hard candy, cedar, tobacco and underbrush. There’s terrific depth here and exceptional balance, too. Rose petal, white pepper and chalk lift the high-toned, intensely saline finish.”
Luigi Baudana ‘Baudana’, Barolo DOCG 2020 750ml Displayed Price: $89, that’s $84.55 at 5% off and $80.10 at 10% off, 11 bottles in stock now
Wine Enthusiast 95 points “Subtle notes of cherries in their prime, thyme, star anise, incense, and warmed earth gradually emerge, over time, yielding a wine work the wait. On the palate, it is plush at first, but the tannins soon make their presence known, shaping the wine into a honed and chiseled example of classic Nebbiolo. The savory elements work in perfect harmony with the deep core of fruit and mouthwatering acidity, creating a Barolo that can be enjoyed now or cellared for decades. Drink Now – 2045.”
Luigi Baudana Cerretta, Barolo DOCG 2018 750ml Displayed Price: $79, that’s $75.05 at 5% off and $71.10 at 10% off, 19 bottles in stock now
Antonio Galloni-Vinous 93 points “The 2018 Barolo Cerretta is a potent, searing wine, its mid-weight structure notwithstanding. Scorching tannins wrap around a core of dark red/black fruit, gravel, smoke, crushed rocks, menthol, licorice and game. The 2018 is going to need a number of years to come around and for those formidable tannins to soften.”
Luigi Baudana Cerretta, Barolo DOCG 2020 750ml Displayed Price: $89, that’s $84.55 at 5% off and $80.10 at 10% off, 16 bottles in stock now
Wine Advocate 94 points “The Luigi Baudana 2020 Barolo Cerretta has bold lines and shows dominant dark fruit. You get all of that Serralunga d’Alba intensity with ferrous earth, dried apricot, blackcurrant, iron ore and crushed stone. The wine ends on a dry note that is reinforced by the tight nature of the fine chalky tannins, but there is enough fruit to soften out the effect. There is a hint of nutmeg or sweet spice on the palate.”
Luigi Baudana Serralunga, Barolo DOCG 2020 750ml Displayed Price: $59, that’s $56.05 at 5% off and $53.10 at 10% off, 35 bottles in stock now
Wine Enthusiast 94 points “This Barolo exudes an alluring and enigmatic aroma highlighted by black cherry and warmed black currants accompanied by notes of black pepper, licorice root, anise, and fennel. The wine’s nose is a captivating kaleidoscope, with fruit, herbs and earthy notes each taking their turn with every swirl of the glass. On the palate, it is mouth-filling and rich, yet structured, with notes of plum and black raspberry enveloped by firm tannins and a pronounced earthy quality that begs to be paired with roasted meats, mushrooms, or umami-focused dishes. This wine is a true embodiment of the powerful and age-worthy Barolo wines that have made Serralunga d’Alba famous. Drink Now – 2045 .’
Brovia Barolo DOCG, Piedmont 2019 750ml Displayed Price: $69, that’s $65.55 at 5% off and $62.10 at 10% off, 19 bottles in stock now
Monica Larner-Wine Advocate 95 points “On a shortlist of “annata” wines to buy from Piedmont this year is the Brovia 2019 Barolo. Made from a blend of fruit from Castiglione Falletto and Serralunga d’Alba, this wine delivers a very sharp and chiseled performance that puts a priority on directness, freshness and length. This pretty wine has a pronounced fruity side and a mineral side, and these two parts converge beautifully. There are hints of dried mint and licorice on the close of this must-have wine. 25,000 bottles were produced.”
Brovia Barolo DOCG, Piedmont 2020 750ml Displayed Price: $54.50, that’s $51.77 at 5% off and $49.05 at 10% off, 14 bottles in stock now
Monica Larner-Wine Advocate 95 points “The Brovia 2020 Barolo is a beautifully balanced wine that delivers a twofold punch of intensity and complexity. Village Barolo hardly gets better than this. The wine shows extreme sharpness and focus with small berry fruit, mica rock, blue flower and toasted coriander seed. Fruit represents a blend of Castiglione Falletto and Serralunga d’Alba, so you get the aromatic focus of the first village with the power and intensity of the second. This is one of the best blended Barolos on the market today.”
Brovia Barolo DOCG, Piedmont 2021 750ml Displayed Price: $69, that’s $65.55 at 5% off and $62.10 at 10% off, 9 bottles in stock now
“This is a stellar set of wines from Elena Brovia and Alex Sánchez. Readers will find plenty to admire in these elegant, translucent Barolos… The 2021 were vinified in cement. Time on skins was 3-4 weeks, without submerged cap maceration. Malolactic fermentation was done in stainless steel. The Barolos spent one year in Slavonian oak casks, followed by a second year in French oak casks.” -Antonio Galloni, Vinous, Not Yet Rated
“This is a knockout set of new releases (with some of these wines coming to market in September 2025) that is absolutely worth your attention.” -Monica Larner, Wine Advocate, Not Yet Rated